Project Involvement: Logo Design, Brand Strategy, Visual Design

Developed the brand concept through research, exploring variations and symbolism before finalizing the idea of combining a porcupine with a circular saw blade to represent strength, protection, and reliability

Created mockups for a distinctive logo, refining the design through iterations to balance professionalism with a unique visual identity

Designed branded materials, including signage, hard hats, and notebooks, as well as playful items like mugs and calendars, to showcase both the serious and approachable sides of the brand